BKT

Designing the promotional campaign for BKT was a thrilling challenge, bringing the raw power and durability of industrial tires to life. Targeting sectors like mining, construction, and heavy-duty transport, we developed a bold and cohesive visual identity that highlighted the strength and reliability of BKT products. From impactful billboards and vehicle wraps to event materials and digital content, every element was crafted to speak to the rugged world of machinery and performance. The symbolic fusion of human muscle and tire tread captured the brand’s essence — strength, endurance, and unwavering traction across any terrain.