Client
Tellus - Coffee and tea distribution company.
Services
Branding, Strategy, Naming & Messaging, Brand Management
Year
2014
Website
www.leveluptb.ro
In 2014, I was entrusted with the full-scale branding of Tellus, a new coffee and tea company entering the national market. The mission: create a name, identity, and visual language that reflect the brand’s commitment to nature, quality, and authenticity. The name Tellus – Latin for Earth and in classical mythology, she is an Ancient Roman goddess of earth.– captures the essence of organic simplicity and timeless strength.
The brand is built on harmony between natural values and bold visual presence. The logo combines a grounded, reliable form with an organic silhouette, representing both quality craftsmanship and closeness to nature. I developed a striking, flexible identity system that works across all surfaces – from packaging to business cards – ensuring clarity and recognition in every context.
From concept to execution, Tellus became a modern, memorable, and trustworthy brand – a true blend of bold design and earthy soul.